to remove filtersThink BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior associate, Lewis Silkin LLP.
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Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
Think BR: Keeping your head above water
21 May 2012 | by Matthew Heath
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
