to remove filtersThink BR: Cookie monsters
01 Jun 2012 | by Martin Greenbank
Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media.
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Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space.
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
Newspapers now need to be understood as newsbrands, writes Rufus Olins, chief executive, Newsworks.
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night.
'Britain's Got Talent' final draws double the audience of 'The Voice'
14 May 2012 | by Maisie McCabe
Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One.
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
