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Trading places: this week's people moves

Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Think BR: Can agency start-ups offer anything new?

It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.

Trading places: this week's people moves

CHI's Patricia McDonald takes an executive planning director role at Isobar while BlackBerry parent RIM hires a new chief marketing officer in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Controversy surrounds Argentine Olympic ad

An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.

Think BR: How to make inventory value soar - make premium your priority

Premium inventory is where true profitability lies, writes Denise Colella, chief revenue officer, Maxifier.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Trading places: this week's people moves

Kraft parts company with marketing chief Daryl Fielding and The Red Brick Road chairman Paul Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Think BR: Every little can help Tesco

Tesco's review of its advertising account is the perfect time for it to work out what it really stands for, writes Elly Woolston, client partner, {united}.

Trading places: this week's people moves

Neil Francis moves on from the agency he founded while News International promotes from within to replace departed sales director Ian Dowds, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.