Think BR: Can agency start-ups offer anything new?
15 May 2012 | by Bob Willott
It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.
Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
It used to be that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more.
Fallon promotes Santiago Lucero to ECD, News International hires BBH partner Nick Stringer, and former ids sales director Martin Plant joins Global in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Two developments in the last week highlight the risks and rewards involved in buying other companies, and how easy it can be to buy a dud company or to pay too much for one, writes Bob Willott.
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
Creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies.
Ipsos' half a billion pound acquisition of Synovate from Aegis could be seen as a risk in these difficult economic times but, says Ipsos MORI chief executive Ben Page, "it's a risk worth taking".
Mobile Interactive Group (MIG), the mobile technology company, has acquired digital technology agency Digital Jigsaw, for an undisclosed sum.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.