Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
Organisations should worry less about which KPIs they use and more about how to action change, writes Claire Emes, head of trends & insight, Ipsos.
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space.
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
