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Creative agencies of all sizes could benefit from the much-loved retailer's ownership model, writes Campbell McDonald of Baxi Partnership.
Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One.
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
A breakdown of the key figures from the April 2012 ABC national newspaper circulation report.
CHI's Patricia McDonald takes an executive planning director role at Isobar while BlackBerry parent RIM hires a new chief marketing officer in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Guardian News & Media has secured 17 nominations for this year's annual Association of Online Publishers awards, followed by IPC Media which has 14 nominations.
I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.
Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA.
It's more important than ever that brands give their fans reasons to remain loyal, writes Tom Huxtable, CMO, EngageSciences.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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