Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Search results
Search filters:
By Publication
- brandrepublic.com
By Industry Sector
-
Consumer Goods
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Ad campaign (28)
- Agency (62)
- Digital marketing (735)
- Direct Marketing (508)
- Marketing (2287)
- More...
- Media (1943)
- New Business (6)
- Public Relations (81)
- Research & Data (23)
- Less...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor.
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Simon Calvert joins Digitas as worldwide head of strategic planning while Barnaby Dawe leaves News International to become chief marketing officer for Harper Collins, in BR's round-up of this week's people moves in advertising, marketing and media.
Think BR: Make sustainability the icing on your product's cake
06 Jan 2012 | by Jonathan Weeks and Laura Furniss
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing.
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
