to remove filtersCREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the place, much driving was involved.
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CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.
CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute
01 Feb 2012 | by Simon S Kershaw
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.
Appointment to View: Nissan spoofs the spoof
28 Nov 2011 | by Georgina Brazier
You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.
Alfa Romeo launches social campaign for MiTo model
26 Oct 2011 | by Sarah Shearman
Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.
Appointment to view: Volkswagen adopts AR for Beetle billboard stunt
26 Oct 2011 | by Sarah Johnson
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works.
PistonHeads appoints Dan Trent as editor
20 Oct 2011 | by Matthew Chapman
Haymarket Media Group has appointed Dan Trent as editor of motoring website PistonHeads.com.
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
