Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
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Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
Appointment to View: behind the scenes of the M&S Christmas ad
12 Dec 2011 | by Georgina Brazier
With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.
Appointment to view: Cartier collaborates with musicians for short film trilogy
06 Dec 2011 | by Georgina Brazier and Sarah Johnson
Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Appointment to view: how M&S evolved its fashion strategy
12 Sep 2011 | by Sarah Johnson
M&S has added some Hollywood glitz to its stable of British talent this autumn with actor Ryan Reynolds and director Jordan Scott lining up to reinvigorate the brand. Here's a look at the ads that helped shape its fashion identity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
