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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.

Controversy surrounds Argentine Olympic ad

An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Direct mail spend predicted to fall 1% this year

Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.

Direct marketing charity fund invites grant applications

Funding for research and skills development related to direct marketing is being offered by a new industry charity that has been initially funded by the Direct Marketing Association (DMA).

Think BR: Collaboration is key to delivering policy outcomes

Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.

Trading places: this week's people moves

Asda appoints a new chief marketing officer while Saatchi & Saatchi boosts its creative department, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

An absence of leadership

Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.

Trading places: this week's people moves

Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.