Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
Organisations should worry less about which KPIs they use and more about how to action change, writes Claire Emes, head of trends & insight, Ipsos.
Think BR: Cookie monsters
01 Jun 2012 | by Martin Greenbank
Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media.
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior associate, Lewis Silkin LLP.
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
Every change to Google's search algorithm over the past three years has made it that much harder for the affiliate, writes Dan Pearce, director, Have You Seen.
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton, chief digital officer, WCRS.
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space.
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
