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England rugby opener pulls in 4.8 million viewers

England's opening match in the Rugby World Cup was watched by a peak of 4.8 million viewers on ITV1 on Saturday morning, according to unofficial overnight figures.


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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.