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Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

The Football Association of Wales calls on Freshwater

The Football Association of Wales (FAW) has picked Freshwater for a year-long brief in an effort to raise its profile.

RAB celebrates 20 years of championing commercial radio

The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.

Danone ramps up marketing for Evian and Volvic brands

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Think BR: BrandZ shows why technology matters

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.

Citigate wins data recovery firm Kroll Ontrack account

The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its presence in the UK.

Santander UK seeks to bring in lobbying help

Santander UK is understood to have a pitch process under way for its public affairs account, as the bank ringfences itself from its Spanish parent company.

Alastair Campbell returns to PR with Tim Allan's Portland

Alastair Campbell is taking his first permanent job in PR since leaving Downing Street in 2003, by joining Portland as a consultant.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.