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Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Clarence Mitchell has told PRWeek that he 'takes some comfort' from yesterday's Leveson Inquiry, where there were revelations about the News of the World printing extracts from Kate McCann's diary.
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
Diabetes UK has announced the appointment of Louise Ansari as its director of comms.
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
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