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National Trust "50 things to do before you're 11¾" by Lida

The National Trust has released direct marketing activity for its "50 things to do before you re 11 " campaign. Lida created the work, which encourages children to spend time outside during the forthcoming half-term holidays. The DM pack suggests going on a night-time nature walk and includes glow-in-the-dark...

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

Pick of the week: Department for Transport, Abbott Mead Vickers BBDO

Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed by Giles Revell through We Folk, The Mill and ScanLAB...

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We thought that, if we could convince a mainstream broadcaster...

DIFD seeks ad agency to promote its humanitarian efforts

The Department for International Development (DFID) is looking for an ad agency to handle a campaign that will inform the UK public about its humanitarian efforts in the Middle East.

Department for Transport "country roads" by Abbott Mead Vickers BBDO

Sixty per cent of road fatalities happen on country roads, according to the Department for Transport, which has released a campaign urging people to slow down before taking corners. Abbott Mead Vickers BBDO created the ad, which is part of DfT s "Think!" campaign. The ad uses scanning technology to...

CAP lays down new rules for e-cig ads

The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

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