to remove filtersEDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".
Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign shows that the drink can bring harmony to the most hostile of relationships - the one between cats and dogs.
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.
Aspire 'stories' by JWT London
22 May 2012
Aspire, the UK charity that supports people who have suffered spinal cord injuries, has launched a direct marketing campaign to increase brand partnerships.
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".
Terminix 'egg' by Publicis Dallas
22 May 2012
The latest Terminix campaign by Publicis Dallas features a set of scary monsters.
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
