Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
The circulation of the 20p Independent spin-off i - including giveaways - has passed the £1.20 Guardian for the first time, six months after it passed The Independent.
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
VCCP and Rainey Kelly Campbell Roalfe/Y&R were the most in-demand agencies from clients holding reviews in 2011.
Team Saatchi and JWT join the creative new-business league this week with their capture of the QualitySolicitors and Royal Caribbean International accounts respectively. Meanwhile, Goodstuff becomes number two in the media league with two wins: Secret Escapes and Intersnack.
Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.
News Corp has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World.
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Virgin Media finished 2011 with 435,000 customers for TiVo, the "Sky+ on steroids" personalised television service it launched at the end of 2010.
Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.