Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon.
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night.
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters