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VisitBritain and DCMS in £25m global tourism push

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.

CREATIVE STRATEGY: Snickers scores with a sweet insight

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.

Local Government Association appoints David Holdstock as director of comms

The Local Government Association has appointed Hillingdon Council's well-connected comms head, as it looks to provide a voice to councils hit by cuts.

Private View: Darren Bailes and Dave Bedwood

Featuring work from Vodafone, Durex and Nike.

Zeebox rolls out click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

Tulchan Communications hires Investec analyst Katharine Wynne

Tulchan Communications has appointed retail analyst Katharine Wynne as a consultant.

M&S brings Valentine's Day model to life

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign.

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Sport magazine to hand out 'light sabres' for Star Wars promotion

20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.

British Airways 'the race' by BBH

British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.

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