Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.
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Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has knocked back several complaints from Asda about Sainsbury's Brand Match campaign, but ruled that a TV ad misled consumers about which stores were not participating in the scheme.
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.
The Football Association of Wales calls on Freshwater
23 May 2012 | by John Owens
The Football Association of Wales (FAW) has picked Freshwater for a year-long brief in an effort to raise its profile.
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
The success of commercial radio is a testament to the industry's drive and innovation, propelled in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today.
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
Citigate wins data recovery firm Kroll Ontrack account
23 May 2012 | by Alec Mattinson
The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its presence in the UK.
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
Santander UK is understood to have a pitch process under way for its public affairs account, as the bank ringfences itself from its Spanish parent company.
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
