Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters