to remove filtersCasio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Casio has called in consumer PR support for its motorsport inspired range of watches.
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment
18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand Cuprinol.
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
Procter & Gamble, the world's largest consumer products group by sales, is consolidating European and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency.
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
