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Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Subway out-muscles McDonald's on Facebook

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of the most popular UK fast food pages.

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

McDonald's trials McWaiter service

McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.