Betfair to knock rivals for the first time in campaign
10 Feb 2012 | by John Reynolds
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
The circulation of the 20p Independent spin-off i - including giveaways - has passed the £1.20 Guardian for the first time, six months after it passed The Independent.
National newspaper ABC figures for January 2012
10 Feb 2012 | by Staff
Sales for many of the UK's national newspapers recovered from the seasonally slow December to result in slight monthly increases in much of the Audit Bureau of Circulations (ABC) figures today for January 2012.
Foxy Bingo exposes all in new ad
10 Feb 2012 | by Sara Kimberley
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring a naked Foxy.
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
Google to launch 'own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
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