The ad watchdog has knocked back several complaints from Asda about Sainsbury's Brand Match campaign, but ruled that a TV ad misled consumers about which stores were not participating in the scheme.
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.
John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'Never Knowingly Undersold' campaign to radio, it was announced today.
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
Greetings card retailer Birthdays will disappear from the high street amid 350 store closures orchestrated by the administrators of parent company Clinton Cards.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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