to remove filtersPRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.
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VisitWales top marketer exits for Cardiff & Co
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.
VisitBritain and DCMS in £25m global tourism push
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
British Airways 'the race' by BBH
09 Feb 2012
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.
Flybe calls £5m creative review
09 Feb 2012 | by Anne Cassidy
Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market.
Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
Despite market leadership, the health-club chain is weighed down by debt.
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
Network Rail's director of comms says the Leveson Inquiry is helping to change the way communicators do business. Matt Cartmell reports.
Star Alliance 'picture your upgrade' by DDB UK
08 Feb 2012
DDB UK has created an app for the Star Alliance network, the airline alliance.
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