to remove filtersVisit Florida pan-European hunt for PR support
23 May 2012 | by Hannah Crown
Florida's official tourism agency has launched a major pan-European hunt for support as the state seeks to boost visitor numbers.
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.
Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
The Green Party press officer who helped win Jenny Jones an historic third place in the London mayoral election has been appointed as policy adviser for sustainable transport charity Sustrans.
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.
Center Parcs picks Red after eight years with Halpern
18 May 2012 | by Hannah Crown
Center Parcs has parted company with Halpern after eight years as it plans to expand to a fifth holiday site in 2014.
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
