Rapp creative directors poached by Pulse
10 Feb 2012 | by Daniel Farey-Jones
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency Pulse Group, as executive creative directors.
Click
to remove filters
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring a naked Foxy.
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency Pulse Group, as executive creative directors.
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.