19 Dec 1997
| by ELEANOR TRICKETT
Manning Gottlieb Media is to set up a sister operation jointly with
Nigel Allmond, the former director in charge of BT at the CIA Group s
Negotiation Centre. The news comes amid speculation that BT will hold a
statutory media review on its pounds 160 million business within three
months.
19 Dec 1997
| by CAROLINE MARSHALL
Budweiser, one of the official sponsors of the World Cup, has
struck a sponsorship deal across News International s newspaper titles
after it failed to secure a tie-up with ITV s World Cup coverage.
19 Dec 1997
| by CAROLINE MARSHALL
Bartle Bogle Hegarty has struck a surprise deal with the Leo
Burnett Company which involves selling up to 49 per cent of the agency
to the US-based network. It provides BBH with a global media
partner.
19 Dec 1997
| by ANNA GRIFFITHS
The life assurance company, Equitable Life, has scored an
advertising first by securing a fully funded programming deal with
Channel 4 for the first three weeks of the new year.
19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
19 Dec 1997
| by CAROLINE MARSHALL
For nine months, G2 was the codename used by the handful of
players involved in the secret deal that satisfies Bartle Bogle
Hegarty s global media ambitions while retaining its fiercely guarded
independence. But can this be the same BBH that has eschewed any
thoughts of establishing an advertising...
19 Dec 1997
| by JOHN TYLEE
The attempted takeover of True North by Maurice Levy, the Publicis
chairman, was on hold again this week after a ping-pong legal battle
involving three US courts.
19 Dec 1997
| by KAREN YATES
The RAC is expected to hold pitches for its creative and media work
after its new marketing chief, Findlay Caldwell, joins in February.
19 Dec 1997
| by JOHN TYLEE
Harry Reid, the international president of FCB, has fired its UK
chief executive, Chris Rendel, in what is being seen as a deck-clearing
operation aimed at making the London agency the centrepiece of a new
European network.
19 Dec 1997
| by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the
Princes Group as the food and drinks company overhauls its brand
strategy.