STOP PRESS
21 Dec 2000
Channel 4 has secured a pounds 3.5m sponsorship renewal deal with Nescafe for Friends. It will start with the sponsorship of the new Friends series, being premiered in January on Channel 4 s new digital channel E4.
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STOP PRESS
21 Dec 2000
Yves Saint Laurent has said it stands by its banned poster featuring Sophie Dahl, claiming it was purely meant to emphasise the spirit of Opium, which is a provocative and sensual fragrance . YSL also said the ad, which resulted in more than 700 complaints to the ASA, was not intended to offend. The...
STOP PRESS
21 Dec 2000
The Body Shop is combining its e-commerce operations with its existing retail and mail-order businesses after ending a partnership with Softbank Technology Ventures. The Body Shop will buy specific assets of the jointly owned company, The Body Shop Digital, paying either dollars 6m in cash or through...
STOP PRESS
21 Dec 2000
Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch.
STOP PRESS
21 Dec 2000
Marketing staff at Alliance s standalone internet wealth management service are likely to be redeployed internally following a decision to shelve the service. The service will be integrated into A s existing web site.
STOP PRESS
21 Dec 2000
Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.
STOP PRESS
21 Dec 2000
Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
STOP PRESS
21 Dec 2000
Sue Farr, the BBC s former director of public service marketing, has withdrawn her candidacy for chief executive of J Walter Thompson. Her decision is believed to leave two candidates in the frame for the top job at the agency.
STOP PRESS
21 Dec 2000
Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays.
STOP PRESS
21 Dec 2000
HP Bulmer has handed its promotional account for Red Stripe, worth pounds 500,000, to PDP Momentum following a three-way pitch against Marketing Drive and Billington Cartmel. The on and off-trade activity will comprise promotions and point of sale production.
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