STOP PRESS
21 Dec 2000
Marketing s next issue will appear on January 4. We would like to wish all our readers a Merry Christmas and Happy New Year.
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STOP PRESS
21 Dec 2000
The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next year. The title will be targeted at young, upwardly mobile commuters in the Manchester region.
Solar Century poaches chief from Nike
21 Dec 2000 | by TANIA MASON
Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.
Kraft picks three for pounds 136m media
21 Dec 2000 | by POPPY BRECH
Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks.
ITV's peak share dips as Blair fails to pull in viewers
21 Dec 2000
ITV s peaktime lead over BBC1 dipped in the week December 11 to 17 to 36.5% from the previous week s high of 38.9%. BBC1 achieved a 28.7% share.
British Gas unveils new ad
21 Dec 2000
British Gas Services will next week unveil the new ad in its campaign to make Jake the Penguin a national cult figure. The ad, which breaks on December 27, aims to build on previous work promoting the brand s central heating services. It features Jake speaking to the camera while snow falls on his head....
Coke poised for pounds 3m Oasis push in 2001 via TBWA
21 Dec 2000
TBWA/London is to spearhead Coca-Cola GB s relaunch of its Oasis fruit drink in 2001, as the soft drink company embarks on a marketing blitz with a raft of new products.
Nortel Networks to review pounds 34m global business
21 Dec 2000
Nortel Networks, the telecom products and broadband network company, is reviewing its dollars 50m (pounds 34m) global advertising business currently held by the True North network.
Lloyds TSB axes eight in Evolvebank rethink
21 Dec 2000 | by JOANNA WITT
Lloyds TSB has axed eight UK marketing roles for Evolvebank, after announcing that it is abandoning plans to launch the online brand in the UK.
Harrods chief quits after six months
21 Dec 2000 | by BEN ROSIER
Harrods director of marketing and strategic planning, Ed Whitehead, has left the company less than six months after he joined from Boo.com.
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