Alzheimer's body hunts agency for awareness work
21 Dec 2000
The Alzheimer s Society is planning its first brand awareness advertising in the new year and has approached several agencies to pitch for the business.
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Time introduces Dr Apocalypse in pounds 5m ads by HHCL
21 Dec 2000
The Time Group has created two new fictional characters, the evil genius Dr Apocalypse and his trusting but ugly sidekick Igor, to appear in a new pounds 5m advertising campaign to support its Time Computers brand.
Nickelodeon UK poaches Turner marketing chief
21 Dec 2000 | by POPPY BRECH
Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson for the role of managing director.
Don Joly stars in TV campaign for E4
21 Dec 2000
Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened on E4, is helping to position the channel as young, risky and intelligent, according to Dan Brooke,...
NEWS BRIEFS
21 Dec 2000
McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches...
NEWS BRIEFS
21 Dec 2000
Kellogg will rerun its controversial two-week challenge in the new year, encouraging people to lose weight by substituting a bowl of Kellogg s cereal and semi-skimmed milk for either lunch or dinner. When the cereal giant first launched the challenge in July, an estimated three million people joined...
NEWS BRIEFS
21 Dec 2000
Tobacco brands are weighing up their response to a bill that is set to outlaw tobacco advertising before the next general election. The Tobacco Advertising and Promotion Bill, published last Thursday, will mean an end to sponsorship, promotion and advertising in the UK. It is likely to get its second...
NEWS BRIEFS
21 Dec 2000
Nestle Rowntree and Cadbury have finished the year still neck and neck in the confectionery marketplace, with 19% share each, just ahead of Mars 18%, according to figures released by Nestle. The study shows that on average, British consumers each spend pounds 1.81 a week on confectionery, and that...
NEWS BRIEFS
21 Dec 2000
Interpublic Group has confirmed that chairman Phil Geier will stand down from January 1. Geier s replacement is Interpublic president, John Dooner.
NEWS BRIEFS
21 Dec 2000
Nationwide Building Society has launched what it claims is Europe s first internet banking service for personal organisers. It allows any customer with a suitable organiser and phone to look at their account balances and statements on ten types of account. Nationwide hopes to expand the service next...
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