29 Sep 2000
| by CLAIRE BEALE
It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
29 Sep 2000
| by CLAIRE BEALE
It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
29 Sep 2000
| by MATTHEW COWEN
TBWA/London has promoted the award-winning art director Bill Bungay in a shake-up of its account handling capabilities.
29 Sep 2000
| by MATTHEW COWEN
TBWA/London has promoted the award-winning art director Bill Bungay in a shake-up of its account handling capabilities.
29 Sep 2000
| by EMMA POOLE
M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.
29 Sep 2000
| by EMMA POOLE
M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.
29 Sep 2000
| by DEBORAH BONELLO
Duncan Ridgley, the founder and director of digital communications at Havas' Brann Digital, has quit the agency to form an international interactive television agency called ChannelBay.
29 Sep 2000
| by DEBORAH BONELLO
Duncan Ridgley, the founder and director of digital communications at Havas' Brann Digital, has quit the agency to form an international interactive television agency called ChannelBay.
29 Sep 2000
The London-based media technology company Cityspace has poached Clear Channel's regional director of outdoor advertising, Peter Smyth, and Adshel's development director for the UK, Chris O'Donnell. Smyth takes up the role of chairman at Cityspace and O'Donnell is to be the sales and development director...
29 Sep 2000
The London-based media technology company Cityspace has poached Clear Channel's regional director of outdoor advertising, Peter Smyth, and Adshel's development director for the UK, Chris O'Donnell. Smyth takes up the role of chairman at Cityspace and O'Donnell is to be the sales and development director...