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It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who didn't. The brewer, Ogilvy concluded, had spent millions on a...
TBWA/London has promoted the award-winning art director Bill Bungay in a shake-up of its account handling capabilities.
TBWA/London has promoted the award-winning art director Bill Bungay in a shake-up of its account handling capabilities.
M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.
M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.
Duncan Ridgley, the founder and director of digital communications at Havas' Brann Digital, has quit the agency to form an international interactive television agency called ChannelBay.
Duncan Ridgley, the founder and director of digital communications at Havas' Brann Digital, has quit the agency to form an international interactive television agency called ChannelBay.
The London-based media technology company Cityspace has poached Clear Channel's regional director of outdoor advertising, Peter Smyth, and Adshel's development director for the UK, Chris O'Donnell. Smyth takes up the role of chairman at Cityspace and O'Donnell is to be the sales and development director...
The London-based media technology company Cityspace has poached Clear Channel's regional director of outdoor advertising, Peter Smyth, and Adshel's development director for the UK, Chris O'Donnell. Smyth takes up the role of chairman at Cityspace and O'Donnell is to be the sales and development director...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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