NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
NEW YORK - Bartle Bogle Hegarty, New York, has lost out in the battle for watch manufacturer Timex's advertising account, which has been won by Kirshenbaum Bond & Partners.
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.
LONDON - Future Publishing is tapping the growing digital technology market with a new glossy lifestyle magazine called Digital Home.
LONDON - Sony Ericsson has drafted in an army of more than 600 drooling dogs to promote its new mobile phone and camera model.
LONDON - Bob Geldof's advertising and events company Ten Alps Communications has seen profits rise by 48% to £176,000 for the first half of the year.
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
NEW YORK - Timex has shortlisted three agencies for its account, including Bartle Bogle Hegarty, following its decision last month to part company with Fallon Worldwide after 16 years.
NEW YORK - HP has launched a $400m (£250m) global advertising campaign to tell customers that it does more than just make printers and PCs.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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