The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.
First Choice Holidays will start its peak booking season ad campaign on December 26 through Walsh Trott Chick Smith. The '£5m Sun Strip' campaign will run across radio, press and outdoor sites. The company is also reworking its Travel Choice shops to look more like its First Choice operator brand.
The Office of Fair Trading is investigating MyTravel's controversial 55% price cut campaign, potentially setting a precedent for other price-led marketing campaigns.
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week after filing for Chapter 11 bankruptcy protection.
Virgin Holidays, the UK's largest tour operator to the US, has launched a dedicated cities brochure to tap into the growing demand for long-haul city breaks. Destinations include New York, Cape Town and Singapore.
Malta Tourist Office will begin a £1.5m ad campaign on Boxing Day targeting UK holidaymakers. TV, press and outdoor ads with the strapline 'Malta: you just have to join in' were created by Union Commercials. Media is bought by Equinox.
Virgin Holidays has appointed Claydon Heeley Jones Mason to handle its £3m integrated account. Initial work will consist of an above-the-line campaign breaking early next year and will be combined with more response-driven work at a later date. Claydon Heeley won the business after a three-way pitch...
LONDON - Struggling US carrier United Airlines has appointed WPP Group's Mediaedge:cia to the bulk of its $60m global media planning and buying account following a review of the account.
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a responsive press advertising campaign to highlight to independent travel agents that flights can be booked through its website across a wide range of airlines.
LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
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