Jacob's Creek in premium focus
21 Dec 2005
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
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NZ tourism body hires MindShare
21 Dec 2005
Tourism New Zealand has handed its £12m international media planning and buying to MindShare.
New campaign: Diet Coke
21 Dec 2005
Coca-Cola is launching the latest stage of its Diet Coke tortoise campaign on Boxing Day with an execution based on the 'Diet Coke Love Life' creative featuring its Tort character.
2012 Olympics appoints chief
21 Dec 2005
Paul Deighton has been named chief executive of the London Organising Committee for the Olympic Games (LOCOG).
Ofcom warms to brands in shows
21 Dec 2005
Product placement in UK TV programmes has come a step closer after Ofcom gave a cautious welcome to European Commission plans to relax restrictions.
Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
Ryvita is to overhaul its core crispbread range to update its image and emphasise its health credentials.
Bacardi-Martini awards global rum brief to Y&R
21 Dec 2005 | by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
Five to introduce revamped idents
21 Dec 2005
Five is preparing to make the first changes to its on-air identity since its radical 2002 relaunch, with the introduction of new idents.
IPC to sell teen title Mizz to niche publisher Panini
21 Dec 2005 | by Nicola Clark
IPC is poised to sell its ailing teen girls' title Mizz to niche publishing house Panini.
Visit Scotland sets sights on brand partners
21 Dec 2005 | by Nicola Clark
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.
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