to remove filtersFinance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
LONDON – Finance remains the top cost-per-click sector, with recruitment feeling the greatest pinch and dating tipped for top spot, according to research.
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Adecco appoints TBWA\ to £30m European advertising account
19 Dec 2005 | by by Staff
LONDON – TBWA\London has won the estimated £20m to £30m pan-European account for international recruitment agency Adecco after a final two-way pitch.
B2B lists still perceived to be the poor relation
15 Dec 2005 | by by Marcus Oxlade
There still seems to be a certain degree of negativity towards business-to-business lists within the industry, writes Marcus Oxlade, business development manager at TRG Strata.
Arval readies acquisition drive through Flamethrower
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
Marketing sector guilty of double standards
09 Dec 2005 | by by Alexander Simpkin
I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector have registered with the Corporate Telephone Preference Service, writes Alexander Simpkin, an outbound telemarketing consultant.
Deloitte appoints WPP agencies to raise UK awareness
06 Dec 2005 | by by Staff
LONDON – Consulting firm Deloitte has appointed a team of WPP Group agencies, including Sharpen Troughton Owens Response and JWT, to work across its marketing account from branding to PR, advertising and direct marketing.
Royal Mail sends out first round of PiP packs
02 Dec 2005 | by by Daniel Farey-Jones
LONDON – Royal Mail is starting its nine-month long Pricing in Proportion communications programme with a mailing to direct marketing agencies, printing companies, mailing houses, charities, home shopping companies and publishers.
Trinity Mirror pays £3.5m as it pounces on another recruitment site
28 Nov 2005 | by by Staff
LONDON - Trinity Mirror has bought its fourth website in as many months as it pays up to £3.5m for Paldonsay, which owns the site SecsintheCity.com.
Sony unveils personalisation tool n-CD
21 Nov 2005 | by by Ben Bold
LONDON - Sony has launched n-CD, a disc-based marketing tool that enables companies to personalise direct marketing and capture consumer data as soon as campaigns go live.
Royal Mail seeks letters and Post Office chiefs
18 Nov 2005 | by by Ben Bold
LONDON - Royal Mail has axed the role of Post Office chief executive David Mills and is restructuring its management in an attempt to fend off competition from rival postal operators.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
