The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
LONDON - Direct marketing students are being invited to take part in a competition to devise a campaign for the Young Persons Railcard.
LONDON - EasyGroup chairman Stelios Haji-Ioannou is to appear in a viral marketing game for his easyMoney car insurance service, in which he hunts down rival insurers.
LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
LONDON - The Home Office is to step up its fight against identity theft with a mail drop warning consumers about the fraud.
Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure.
LONDON – Tullo Marshall Warren has appointed Martin Wingfield from Carlson Marketing as a senior account director on its Lloyds TSB account.
LONDON - Morgan Stanley is preparing to move its £20m direct marketing account out of Tequila\London, having only appointed the agency in February this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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