Cooler Publishing to launch Range for golfers
31 Aug 2005 | by MediaWeek
Newcomer to the magazine world, Cooler Publishing, is launching Range, a new bi-monthly sports title targeted at the golf range user.
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Mills unveils The7Stars media agency
31 Aug 2005 | by MediaWeek
Colin Mills, the former-managing director of Carat, has formally launched his start-up agency, The7Stars.
Viacom signs Lastminute as launch partner for animated bus-side ads
31 Aug 2005 | by by Daniel Farey-Jones
LONDON - Viacom Outdoor is putting animated outdoor ads on to London bus sides fitted with LED screens, after signing up Lastminute.com to run a campaign in October.
Multichannel operators overtake Channel 4 advertising revenues
31 Aug 2005 | by by Staff
LONDON – Multichannel television channels are continuing to gain on the five main channels, with their combined advertising revenues exceeding Channel 4's for the first time.
Match.com invests £3m in first major UK offline advertising push
31 Aug 2005 | by by Jennifer Whitehead
LONDON - Match.com is urging singletons to 'make love happen' in a £3m UK advertising campaign, launching next week.
Magic adds more celebs to line-up
31 Aug 2005 | by MediaWeek
London commercial radio station Magic 105.4 has further demonstrated its liking for celebrity-fronted shows after adding another to its autumn schedule in a drive to boost audiences.
Regional press online ad revenues in dramatic rise
31 Aug 2005 | by MediaWeek
Regional press publishing houses saw online advertising revenues soar by almost 100% during 2004 as groups attempted to branch out into new business areas.
MCBD and Elvis bought out by Canadian group Cossette
31 Aug 2005 | by by Ben Bold
LONDON - Advertising agency Miles Calcraft Briginshaw Duffy, and its DM subsidiary Elvis, has sold a majority stake to Cossette Communication Group as a precursor to a takeover.
Shreddies to water down product claim after challenge by ASA
31 Aug 2005 | by by Daniel Farey-Jones
LONDON – Cereal Partners UK has had to amend an ad demonstrating Shreddies' positive effect on childrens' concentration at school after the advertising watchdog questioned its evidence.
Asda to unveil debut ad for financial services
31 Aug 2005 | by by Ben Bold
LONDON - Asda's memorable 'pocket-slapping' is set to appear in the supermarket's financial services TV ad debut promoting the money-saving benefits of its car insurance.
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