Mission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
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Bizarre's Godfrey joins SUMO.tv
19 Dec 2007 | by Fiona Ramsay
LONDON - Bizarre magazine editor Alex Godfrey has been appointed controller of video-sharing TV and online community, SUMO.tv.
MediaCom scoops GMG Radio account
19 Dec 2007 | by Fiona Ramsay
LONDON - MediaCom has won the GMG Radio account to handle the media buying for its 13 UK stations.
Calypso Rose wins BPMA's entrepreneur of the year award
19 Dec 2007 | by Nikki Sandison
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
Great marketing is about the personal touch
19 Dec 2007
Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.
Electoral Roll opt-out hits 40%
19 Dec 2007 | by Staff
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
Sponsors link to reduce FA Cup carbon footprint
19 Dec 2007 | by Ed Kemp
LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.
Proctor named Cannes media jury head
19 Dec 2007 | by Anne Cassidy
LONDON -- Dominic Proctor, worldwide chief executive of MindShare, has been appointed the Media Lions Jury President at the 55th Cannes Lions International Advertising Festival.
Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
Dominic Proctor named as Media Lions jury chairman
19 Dec 2007 | by Darren Davidson
LONDON - Dominic Proctor, worldwide chief executive officer of MindShare, will chair next year's Media Lions jury at the Cannes Lions International Advertising Festival.
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