LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.
City Republic takes a look at how media and marketing was affected by the highs and lows of the last 12 months.
LONDON - City AM, the free business daily, has secured a deal for fund manager Lyxor Asset Management to be the sole advertiser in its special 'Review of the Year' edition, running next Friday.
LONDON - Sir Richard Branson's bid to rebrand Northern Rock as Virgin Money has suffered a setback after a rival offer from a former Abbey National boss was given equal 'preferential' status.
London-based stockbroker Killik & Co has created an in-house PR role to develop its profile in the self-invested personal pension (SIPP), PEP and ISA markets.
Frank Portnoy, an American professor of finance, believes that the main purpose of financial innovation is to allow banks and investing institutions to do things that would otherwise be illegal.
The world’s largest cement maker and an Egyptian rival have both turned to London agencies for help with a £6.4bn merger.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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