LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account for the Asian region.
LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean' and 'Top Gun', is to launch a videogame development centre.
There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - LG, the South Korean electronics giant, has picked Young & Rubicam to work alongside Bartle Bogle Hegarty on its £175 million global branding account.
LONDON - DatingDirect.com is turning the traditional dating stereotype on its head by putting women in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas.
LONDON - A long-copy ad from The Red Brick Road for Olympus featuring the gaping mouth of a killer shark has scooped the November Anna for National Newspaper Advertising.
LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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