Volkswagen unveils Tiguan in digital test drive
13 Dec 2007 | by Nikki Sandison
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
LONDON - Clark McKay and Walpole has created a mailer for the Peugeot 308 to promote its December complimentary upgrade offer.
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.