IKEA seeks UK ad agency
28 Feb 2007 | by Jeremy Lee
LONDON - Furniture retailer IKEA has put its £5m UK advertising account up for review.
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IKEA hunts UK advertising agency
28 Feb 2007 | by Kate Nettleton
LONDON -- Ikea, the Swedish furniture giant, is hunting for an agency to handle its above-the-line advertising account.
Unilever enlists Kaizo for Flora 'heart health' drive
28 Feb 2007 | by David Singleton
Kaizo has landed a lucrative pan-European strategic comms brief with Flora.
Porter Novelli nets BA in N. America
28 Feb 2007 | by Erica Iacono
NEW YORK: British Airways has selected Porter Novelli as its first agency of record for North America, following an eight-month search.
Teletext readies brand overhaul
28 Feb 2007 | by Hannah Marriott
Teletext has asked Taylor Herring to promote a major brand overhaul this month.
McDonald's puts faith in staff as brand voice
28 Feb 2007 | by Kate Magee
McDonald's - notorious for giving rise to the phrase 'McJobs' - wants to make its frontline staff 'brand ambassadors' - and will not discourage workers from blogging.
WHAT THE PAPERS SAY: Permira boss left to defend PE solo
28 Feb 2007
Damon Buffini, managing partner of private equity group Permira, spoke out in defence of his firm and his industry last week. Why? To calm the growing political storm over the role of this burgeoning but secretive industry ( The Guardian , 23 Feb). Under sustained pressure from the GMB union,...
Outside installs first agency MD
28 Feb 2007 | by Hannah Marriott
The Outside Organisation - the agency best known for its work with stars such as Sir Paul McCartney, David Bowie and Naomi Campbell - has recruited its first MD.
Grayling poaches Nestlé press chief
28 Feb 2007
Nestlé chief press officer Jayne Bassham has quit to join PR agency Grayling, working on its sprawling account for rival confectionery giant Masterfoods.
WestLB lures Bassett for top London post
28 Feb 2007 | by David Quainton
German investment bank WestLB has brought in Richard Bassett - an ex-Smithfield and Brunswick executive - as its head of corporate comms in London.
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