Bernard Matthews enlists Spider Man to revive sales
30 Mar 2007 | by Joanna Bowery
LONDON - Bernard Matthews has tasked Spider Man with rejuvenating the beleaguered turkey brand after sales were hit by the bird flu scare earlier this year.
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Coke Orange to launch in July
30 Mar 2007 | by Gemma Charles
LONDON - Coca-Cola Enterprises is rolling out a limited edition orange-flavoured Coke backed by a £2.5m marketing campaign.
Bainsfair says good time to go as he departs TBWA
30 Mar 2007 | by Kunal Dutta
LONDON - Paul Bainsfair, the chairman of TBWA\ Europe, has resigned.
BBC plans unveils programme to mark Falklands War
30 Mar 2007 | by Staff
LONDON - The BBC has unveiled TV, radio, and online coverage to mark the 25th anniversary of the Falklands War, when British forces liberated the islands after the Argentine invasion.
WPP's Lightspeed Research acquires US-based agency
30 Mar 2007 | by Alex Donohue
LONDON - Lightspeed Research, the WPP market research company, has acquired US specialist survey consultancy firm, Foresight International, for an undisclosed sum.
Woods and Stretton join Cannes Direct jury
30 Mar 2007 | by Daniel Farey-Jones
LONDON - Claydon Heeley's Dave Woods and Archibald Ingall Stretton's Steve Stretton have been appointed as the UK jury members for the Cannes Direct Lions.
Elle hires Handbag.com fashion director to head up website
30 Mar 2007 | by Charlie McCathie
LONDON - Hachette Filipacchi has hired Melissa Dick to edit Elle magazine's recently launched website.
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30 Mar 2007
PRWeek's featured blog is selected by members of the PRWeek editorial team. They are chosen on how well they reflect current issues, events, news or conflict from within the PR industry. The current featured blog is David Brain's sixtysecondview .
Canon Europe signs up for Uefa Cup sponsorship
30 Mar 2007 | by Mark Banham
LONDON - Canon Europe has signed football sponsorship agreements for the Uefa Cup, the Uefa Super Cup and the MTN Africa Cup of Nations to be held in Ghana in 2008.
ITV and Setanta beat BBC and Sky to TV rights for FA Cup
30 Mar 2007 | by Alex Donohue
LONDON - The Football Association has awarded the UK television rights for the FA Cup and England's home international matches to ITV and Setanta Sports, beating the BBC and BSkyB, which currently broadcast the games.
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