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Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
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