13 Dec 1996
A Website for one of the UK s most enduring cars, the Mini, launches
this week through Ammirati Puris Lintas, including screen savers,
quizzes and competitions.
13 Dec 1996
Poppe Tyson Interactive, the new-media agency owned by Bozell Worldwide,
has dramatically raised its profile by poaching staff from several
London Internet specialists to help with its European expansion.
13 Dec 1996
| by GORDON MACMILLAN
The Internet-only sales house, New Media Marketing and Sales, has won a
contract to sell the advertising for ADHunter, a regional newspaper
online classified consortium due to launch next year.
13 Dec 1996
| by STEFANO HATFIELD
Holiday stories. Sorry. In the Quincy area of south Boston, the Shaw s
supermarket chain (owned by our very own Sainsbury s) has abandoned its
online shopping service due to lack of consumer interest. A fascinating
fact from my Patriot Ledger on two levels: first, it had such a service
to abandon and,...
13 Dec 1996
The Times has complained to the Audit Bureau of Circulations about the
Daily Telegraph s sales figures for November, claiming that 100,000
discount sales of the Telegraph gained from a mail-shot should be
counted as separate reduced-rate sales. The Daily Telegraph claims the
sales can be included in...
13 Dec 1996
Royal and Sun Alliance see incumbents
13 Dec 1996
ATHENS: Novartis hires Publicom H&K
13 Dec 1996
| by JOANNA MENDA
Client: Reuters Business Information International (RBI)
PR Team: Firefly Communications
Campaign: Dying for Information? An Investigation in to the Effects of
Information Overload
Cost: pounds 50,000
Timescale: Spring 1996 - ongoing
13 Dec 1996
| by KATE NICHOLAS
Takeovers, beef scares, international football and a bright blue
Concorde all helped to keep the PR industry on its toes in 1996. Kate
Nicholas looks back
13 Dec 1996
| by TOM DAWN
THE NET WIDENS: For people in the public relations industry the Web is
proving to be an invaluable research tool
ON-LINE VNRS: More and more broadcasters are downloading video
clips,images and video news releases
SITE SEEING: A selection of PR hot spots to provide you with a taster
of information...