Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
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Brands struggling to follow consumer journey online, finds IAB
10 Feb 2012 | by Sarah Shearman
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
Zeebox rolls out click-to-buy function
09 Feb 2012 | by Maisie McCabe
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
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