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Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

Rugby's first interactive app launched for RBS Six Nations

England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.

Brand barometer: Social media performance of Müller

A look at the performance of Müller in social media over the past four months.

Brand barometer: Men's deodorants - which is most prominent on the web?

Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.

Escada relaunches 90s perfume range on Facebook

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.

Barbour shells out on search ads to fight fakes

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters.

Supermarket sweep for in-store Wi-Fi

All the big four supermarkets are now trialling Wi-Fi for customers in their stores.

Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

Kate Stanners reviews Volkswagen

Twitter rolls out first wave of UK brand pages

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.

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