03 Feb 2012
| by Daniel Farey-Jones
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
03 Feb 2012
| by Arif Durrani
England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.
03 Feb 2012
| by Gemma Charles
A look at the performance of Müller in social media over the past four months.
03 Feb 2012
| by Gemma Charles
Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters.
03 Feb 2012
| by Matthew Chapman
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
03 Feb 2012
| by Ben Hall
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.
02 Feb 2012
Kate Stanners reviews Volkswagen
02 Feb 2012
| by Sarah Shearman
Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.