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With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay.
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.
Evidon, the online privacy compliance company, has released a tool for website owners to detect cookies and other tracking activity on their sites and benchmark it against their peer group.
If you're launching an app you should be prepared for possible IP infringement, write Arty Rajendra, partner, and Rosie Burbidge, associate at Rouse Legal.
In an increasingly digital world there are some key principles to be aware of when creating branded content, writes Matt Simpson, editorial director, Zone.
Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find.
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe.
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
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