Tribal DDB wins Guinness visitor attraction brief
06 Feb 2012 | by Sarah Shearman
Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its Guinness Storehouse brewery visitor attraction in Dublin.
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Vimto shifts marketing spend with increased digital investment
07 Feb 2012 | by Sarah Shearman
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.
Chevrolet '2012' by Goodby, Silverstein & Partners
06 Feb 2012
Chevrolet released six ads for this year's Super Bowl, including a controversial one that features its Silverado model in a post-apocalyptic world.
Chrysler 'it's half-time in America' by Wieden & Kennedy Portland
06 Feb 2012
Clint Eastwood stars in Chrysler's Super Bowl spot by Wieden & Kennedy Portland.
Coca-Cola 'Coke polar bowl' by Wieden & Kennedy Portland
06 Feb 2012
The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.
McDonald's 'first day' by Leo Burnett
06 Feb 2012
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E4.
Facebook 'likely to roll out mobile ads in weeks'
06 Feb 2012 | by Sarah Shearman
Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.
Think BR: Facebook - Growing up is hard to do
06 Feb 2012 | by Bob Willott
With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay.
Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
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