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Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters.
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
Kate Stanners reviews Volkswagen
Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.
Evidon, the online privacy compliance company, has released a tool for website owners to detect cookies and other tracking activity on their sites and benchmark it against their peer group.
Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet-connected TV range, Samsung Smart TVs.
Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.
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