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Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter and LinkedIn data, in a bid to challenge Google's new social search service.
Zoopla, the online property portal, has acquired Upmystreet.com, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum.
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service.
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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